Who I am

I excel at leading teams through ambiguous zero-to-one design challenges by helping businesses identify the right opportunities and craft elegant user-obsessed solutions. I have a decade of design experience and have spent the last few years hiring, managing and developing high performing teams.

As a UX leader, I build effective design teams, develop talent, and relentlessly advocate for the user across the organization. I believe product development is a team sport. I include others in the human centered design process and make design artifacts engaging & approachable for everyone.

As a designer, I specialize in UX strategy and new product definition. I believe it takes both identifying the right problem, as well as the right solution to be successful.

 

My leadership principles

  • Develop a culture of psychological safety, inclusivity, and trust.

  • Be a servant leader.

  • Embrace progress over perfection.

  • Your expectations as a leader are self-fulfilling.

  • Do what’s right.

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You can't discover the product until you're making it. Stephen Colbert
 

advice i strive to follow

  • Design is not a checklist

  • You never nail it first try

  • Embrace the data, not your ego

  • Design requires deep humility

  • If you're not uncomfortable, you're not growing

  • When it's right, it will be obvious

  • Thoroughly plan so you can be flexible

 
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See what I’ve been working on